Artificial Intelligence in Digital Marketing at University of Derby
Artificial Intelligence in Digital Marketing (BSc (Hons), I4N7) at University of Derby asked for 112 UCAS points for 2026 entry; UCAS’s course data does not show the 2027 requirement yet. The middle entrant to the subject here had 112–127 UCAS points.
UCAS listing ↗ Course page on derby.ac.uk ↗
UCAS tariff
~112 points
Selectivearound BBB
Not the 2027 requirement. UCAS’s course search data does not include 2027 requirements yet, so this is the 2026 one and may have changed. Check derby.ac.uk’s course page ↗ or the UCAS listing ↗.
Who actually got in
Entrants’ UCAS pointsSubject at this uni
Entrants hereUK, same subjectAsks 112
The middle entrant had 112–127 points. 45% had fewer than the 112 asked.
25 entrants · 2024-25 · HESA rounds to 5%
Came in with A-levels or Highers 80%, other higher education 15%, a baccalaureate 5%.
Course
- Award
- Bachelor of Science (with Honours)
- Code
- I4N7 · I4 artificial intelligence + N7 office skills
- Duration
- 3 years
- Mode
- Full-time
- Starts
- September 2027
- Entry
- Year 1
- Year
- 2027
- Year abroad
- optional
- Foundation year
- optional
Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway. More ↗
Student experience
After the first yearWider subject at this uni
66%
still studying
UK 85%
33%
left higher education
UK 11%
1%
moved to a lower award
UK 0%
155 students · started 2023-24
National Student SurveyWider subject at this uni
% positiveHereUKTeaching on my course82%84%
Learning opportunities83%81%
Assessment and feedback82%82%
Academic support86%88%
Organisation and management74%80%
Learning resources87%88%
Student voice73%79%
170 final-year students · 60% responded · NSS 2025-26
After graduating
SalaryWider subject at this uni
15 months£28k3 years£24.5k5 years£32k
£10k£20k£30k£40k£50k
middle halfmedianUK, same subject
15 months: survey of 20 graduates, 2023-24 · 3 and 5 years: tax records, 2016-18 graduates
15 months onWider subject at this uni
66% working10% working and studying4% studying9% unemployed10% other
UK, same subject: 85% in work or study
55%
in professional or managerial jobs
UK 70%
65%
say their work is meaningful
UK 75%
35%
use what they learned
UK 55%
- Information Technology Professionals25%
- Sales occupations15%
- Science, engineering and technology associate professionals10%
- Elementary occupations10%
- Web and Multimedia Design Professionals10%
Graduate Outcomes survey · 55 graduates · 58% responded · 2023-24
Source: Discover Uni dataset, HESA (CC BY 4.0), summarised for display.
Location
- Campus
- Derby, East Midlands, England
- Postcode
- DE22 1GB
Subjects
Campus
- Campus
- Derby Campus - Kedleston Road
- Housing
- Accommodation ↗
- Union
- Students' union ↗
Marketing at other universities
The course at each university nearest this one in entry requirement. Middle entrant: the UCAS points of the middle student who started, from Discover Uni.
| University | Course | Entry | Middle entrant |
|---|---|---|---|
| Anglia Ruskin University | Marketing BSc (Hons) | 96 - 112 points | under 96 |
| Birkbeck, University of London | Marketing BSc (Hons) | 112 points | — |
| Birmingham Newman University | Business and Marketing BSc (Hons) | 112 points | — |
| Bucks New University | Creative Advertising BA (Hons) | 88 - 112 points | under 96 |
| Canterbury Christ Church University | Marketing BSc (Hons) | 112 points | under 96 |
| Cardiff Metropolitan University | Advertising and Marketing Management BA (Hons) | 112 points | 112–127 |
| City St George's, University of London | Communication, PR and Advertising BA (Hons) | 112 points | 96–111 |
| University College Birmingham | Marketing BA (Hons) | 112 points | under 96 |
| University of Bradford | Business Management and Marketing BSc (Hons) | 112 points | — |
| University of Chester | Business Management and Marketing BA (Hons) | 112 points | 96–111 |
| University of Derby | Artificial Intelligence in Digital Marketing this course | 112 points | 112–127 |
See all 643 in one sortable table, entry requirements side by side
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