Business and Management (Data Analytics & Digital Business) at University of Reading
Business and Management (Data Analytics & Digital Business) (BSc (Hons), NG12) at University of Reading asked for ABB in recent years; UCAS’s course data does not show the 2027 requirement yet. The middle entrant to the course had 128–143 UCAS points.
UCAS listing ↗ Course page on reading.ac.uk ↗
A-level grades
~ABB
Competitive128 points · around ABB
Not the 2027 requirement. UCAS’s course search data does not include 2027 requirements yet, so this is from an earlier year and may have changed. Check reading.ac.uk’s course page ↗ or the UCAS listing ↗.
Who actually got in
Entrants’ UCAS pointsThis course
Entrants hereUK, same subjectAsks 128
30% of entrants have no UCAS points recorded. The middle entrant with points had 128–143 points. 36% of them had fewer than the 128 asked.
20 entrants · 2024-25 · HESA rounds to 5%
Came in with A-levels or Highers 85%, a foundation course 15%.
Course
- Award
- Bachelor of Science (with Honours)
- Code
- NG12 · N1 business studies + G2 operational research
- Duration
- 3 years
- Mode
- Full-time
- Starts
- October 2027
- Entry
- Year 1
- Year
- 2027
- Placement year
- optional
- Year abroad
- optional
Accredited by the EFMD Quality Improvement System. More ↗
Accredited by the Association to Advance Collegiate Schools of Business (AACSB). More ↗
Student experience
After the first yearThis course
70%
still studying
UK 85%
30%
left higher education
UK 10%
0%
moved to a lower award
UK 0%
20 students · started 2023-24
National Student SurveyThis course
% positiveHereUKTeaching on my course79%87%
Learning opportunities87%83%
Assessment and feedback67%87%
Academic support88%90%
Organisation and management96%90%
Learning resources90%91%
Student voice86%83%
10 final-year students · 55% responded · NSS 2025-26
After graduating
SalaryWider subject at this uni
15 months£32k3 years£34k5 years£47.5k
£20k£30k£40k£50k£60k£70k
middle halfmedianUK, same subject
15 months: survey of 15 graduates, 2023-24 · 3 and 5 years: tax records, 2016-18 graduates
15 months onThis course
70% working10% working and studying20% unemployed
UK, same subject: 90% in work or study
85%
in professional or managerial jobs
UK 70%
95%
say their work is meaningful
UK 75%
55%
use what they learned
UK 55%
- Information Technology Professionals60%
- Managers, directors and senior officials10%
- Business and public service associate professionals10%
- Secretarial and related occupations5%
- Teaching and Childcare Support Occupation5%
Graduate Outcomes survey · 10 graduates · 75% responded · 2023-24
Source: Discover Uni dataset, HESA (CC BY 4.0), summarised for display.
Location
- Campus
- Reading, South East England, England
- Postcode
- RG6 6UR
Subjects
Campus
- Campus
- University of Reading
- Housing
- Accommodation ↗
- Union
- Students' union ↗
Management studies at other universities
The course at each university nearest this one in entry requirement. Middle entrant: the UCAS points of the middle student who started, from Discover Uni.
| University | Course | Entry | Middle entrant |
|---|---|---|---|
| Aberystwyth University | Law and Business and Management LLB (Hons) | 104 - 128 points | 96–111 |
| Bangor University | Accounting and Management BSc (Hons) | 104 - 128 points | 96–111 |
| Heriot-Watt University | Business Administration BBA (Hons) | BBC - ABB | 176–191 |
| Queen Mary University of London | International Relations with Business Management and a Year Abroad BA (Hons) | 128 points | — |
| Royal Holloway, University of London | Business and Management BSc (Hons) | ABB - BBB | 112–127 |
| SOAS University of London | Management BSc (Hons) | ABB | 96–111 |
| University of Kent | Business Analytics BSc (Hons) | 112 - 128 points | — |
| University of Leicester | Business and Management BSc (Hons) | 128 points | 96–111 |
| University of Reading | Business and Management (Data Analytics & Digital Business) this course | ABB | 128–143 |
| University of Southampton | Modern Languages and Business Management (1 Language: French, German or Spanish) BSc (Hons) | ABB | 128–143 |
| University of Surrey | Business Management BSc (Hons) | ABB | 112–127 |
See all 629 in one sortable table, entry requirements side by side
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